7 Tips for Content Marketing
Content Marketing is by far the best and least intrusive way of marketing to your prospects, and many businesses are doing it without realising. Here are some tips to get the most out of your content marketing.
#1 Always Add Images To Posts
When you post your content, add an image to your post. The noise of Social Media makes plain texts post boring to your audience and so popping an image into the post makes it stand out. Find a relevant stock image or create a graphic for each post, it’s quickly done and will increase engagement with your posts. To find images to use on Social Media, head over to Pixabay for stock images or alternatively you can create your own graphic with Canva. Keep within your brand guidelines when choosing an image, and make sure it is relevant to the content that you are sharing.
#2 Focus More On Your Content Creation
Sharing other people’s content is great, but it’s not bringing traffic to your website. Set aside some time each week (or each day if you can) to create useful and valuable content for your audience. A blog doesn’t take long to write and you already have the content in your head, just write a how-to for your industry if you are stuck. If you’re struggling to get motivation to blog, I highly recommend you joining the 30 Day Blogging Challenge. A blog can bring over 50% more leads into your business compared to websites without a blog, so really, there’s no reason not to.
#3 Carry A Notepad
Referring back to #2, you need to create your own content! If you’re stuck for ideas or a lot of even just want more, my best advice is to carry a notepad around. Anything that you feel could be relevant to your audience, whether that’s a conversation you’ve had or something new you’ve learnt, take note and then write it up in a blog later. This can then be repurposed (like any blog) into a video, a podcast, an infographic… The possibilities are endless!
Now you may be producing amazing content and getting lots of traffic, but people aren’t converting. This could be because your content is not drawing in the correct audience. Use Google’s Keyword Planner and find out the most popular keywords in your industry, and slot them into your posts. This ensures that the content you create does as much work for you as possible.
#5 Recycle Content
Got a lot of blogs and resources that are all in roughly in the same category? Or maybe you can go a little more in depth on a topic now? Get those olds posts and turn them into something new! Gather up some of your old blogs and turn them into an eBook or Whitepaper, all you need to do is cut and paste, and then ensure it flows freely for the reader. If you have any infographics that you created, then create a presentation on Slideshare. Old blogs can be repurposed into videos, podcasts, presentations, videos, infographics, ebooks, whitepapers and more! Providing the content is still relevant, you can repurpose it!
Old blogs can be repurposed into videos, podcasts, presentations, videos, infographics, ebooks, whitepapers and more! This is great as different social networks react differently to different pieces of content. Providing the content is still relevant, you can repurpose it!
#6 Format Your Text Posts
I often stop reading blogs half way through because they are badly formatted. By that, I mean it looks like letters have literally been thrown onto a page. Separating your content into smaller bite size paragraphs, adding bolding and italics, and putting in a heading works wonders as it will keep your customers engaged. If it looks too long, your audience probably won’t read it. Keep it short and snappy! Most blog posts nowadays are around 800-1200 words, but you should experiment to see what length works best for you.
#7 It’s Not About Selling!
One of the most forgotten things about content marketing is that it’s not about selling, it’s about drawing your customers in and nurturing them into buying your products, not pushing your product into peoples faces. Content Marketing draws in those prospects who have not yet identified themselves as potential customers so, if you can become a basic resource for information, it builds trust around your brand. Don’t expect amazing results the second you begin this strategy, content marketing is a marathon, not a sprint.