9 Web Design Mistakes Of Small Business Owners
Many small business owners aren’t quite sure what should and shouldn’t be on a website or even how it’s supposed to be laid out. Due to low budgets, often they can’t afford to pay a professional agency to build their website. But never fear, if you do have your own website then read through this list and rectify any mistakes you may have made.
1. Me, Me, Me!
Your audience wants to know what problem your company solves, not your company’s life story. Business owners are often too close to their business to see what makes a customer appreciate what they do and so the web content often ends up focusing on the company rather than the problem solved. Write in a way that tells your audience how you can benefit them, they don’t want to read about how it’s been in the family for years and your Aunt Mo is the best at cleaning windows etc.
If you struggle finding a way to phrase it, get somebody to write down some interview questions for you asking how you help your customers. The answers can be very useful as prompts.
2. Your Content Is AWOL
If your content isn’t organized, it makes your website look unprofessional and can often make people click the back button and straight onto the next website. Remember, you’re displaying your business to an outsider and they won’t understand it as well as you do. Each page on your website should be accessible within three clicks, and all navigation should be clear. Your visitors want to access necessary information quickly and with ease.
3. Content is hard to scan
Barely anybody reads a whole article anymore, we’ve got lazier and we scan. Structure any pages with a lot of writing into simple “bite-size” pieces and make sure there is white space. Separate paragraphs with headers and bullet points as this is more likely to catch attention.
4. Your Font
This is where a lot of small businesses go wrong. Fonts must be legible and clear without looking silly. It’s all well and good if you like Comic Sans, but does this font suit your business and your branding? If you aren’t too sure, it’s safer to ask somebody who has worked in web design. If you’re just asking about a font, there’s no reason they wouldn’t be happy to help. Fonts should always be 14px or more so it is easier to read across all devices.
6. Bad Stock Images (or even general images)
This is probably one of the worst problems I come across is terrible stock images that are supposed to portray the company’s team. Come on, your audience knows it’s a stock image and all they’ll be left wondering is why you couldn’t show your real team.
Silly photos are great for social media, I’m all for making your company seem more human, however having silly photos on your website can make you look unprofessional.
Images should be relevant to the page they’re on as well as high quality. Images should be able to put your message across, at least partially, without your visitor having to read the whole web page.
7. What Is It You Want Me To Do?!
Again, another common problem, missing or hidden call to actions. When people visit your website, they don’t want to think about what to do next, you must guide them. Leaving your customers to fend for themselves will confuse them and will most likely leave as there is no guidance.
What is the main goal of each page? Create a call-to-action to achieve that goal.
8. Lack of or hidden contact information
This is one of the most vital things to have on your website, contact information. How do you expect your customers to contact you? Many small business owners forget to put contact information on their website or have it hidden, never do that. Make sure a contact us button is visible on all pages on the navigation and on the footer.
I prefer to use contact forms due to harvesters picking out email addresses and spamming.
9. Your Website Is Not Responsive
Did you know you will get penalized by Google if your website is not responsive? Making your website is vital in this day and age as more and more people are picking up their phones or tablets to surf the web, right now mobile surfing has overtaken desktop internet use. Although most newer drag and drop themes like WordPress are responsive, a lot of the old ones aren’t. Consider changing your theme or hiring a professional web design agency to build a responsive website for you.