Being a web agency has many perks – getting to meet with cool clients from across every sector; getting to work on interesting internal projects; working remotely when needed; dress down days and so on. However when it comes to getting round to redesigning our site it was always put on the back burner. After 3 years of building an amazing client base we thought it was finally time to take the time to do as we preach and make sure our entire brand identity is up to scratch.
Starting with a new logo, we then designed and developed the branding guidelines for ourselves. Which has allowed us to prepare our new marketing campaigns, and of course – design and develop our brand new site (which we hope you are liking btw).
Using story boards we quickly identified we did not just want to put a brochure site up which told you to use us (which you so should), but create a site which encompassed our passion. Offering resources and creating insightful guides and tutorials for everything we do at Fruitbowl was important – sharing is caring after all.
Using a custom template on top of the WordPress CMS platform allowed for not only rapid development which means we went from design to fully working site in 2 days but also allows us to ensure everything we do is pixel perfect.