Fruitworks is a coworking space based in Canterbury, Kent. Opened in March 2012 we was approached to build a fully responsive design and development theme for a WordPress CMS platform as well as a entire brand identity.
They required a site which had the options to showcase the space, tell the story, include its members, run events and include a blog/news feed. This replaced a single landing page they where currently using which only stated the price plans.
They also requested a entire brand identity to be created including brand guidelines for future reference. We incorporated the colours used throughout the space which made it stand out from generic office spaces (no blue carpets or cream/brown walls). Using orange as the primary colour and green as secondary we also incorporated the contrasting black doors and windows on the exposed brick walls through the branding and website.
We utilised crisp photography taken at events ran at Fruitworks across the site to illustrate the community of freelancers, sole traders and small teams which where rapidly expanding at the space.
Bespoke plugins where created to allow the creation of the different types of posts they wished to use.