Got A Business Website? Here Are 8 Tips
A responsive website is a necessity in 2016, as more and more people are switching to mobile you must cater to their needs. Responsive design and development should respond to the user’s screen size, platform and orientation. There are many devices out on the market with different screen sizes and a responsive website ensures that your prospects will get the smoothest experience across all devices. For more on why your website should be responsive, click here
Flash is dead, and has been for a long time. Google Chrome will no longer support a website that uses flash technology, and as one of the largest browsers it’s not an “it can wait” matter. If you currently have flash elements on your website then speak to somebody about getting it recoded in HML5.
No Broken Links
Have you ever been on a web page and clicked on a link to go elsewhere, yet the link doesn’t work? It’s the worst! Make sure all links, whether in your blog or on your website work otherwise you risk annoying or even worse losing your customers. Many businesses now have unique or funny 404 pages to distract from the error, however you should still make sure it doesn’t happen often. Having broken links can lower your rank on Google search results.
Optimize Your Speed
You may have the most beautiful website but nobody is going to see it if it takes longer than five seconds to load. If your content doesn’t load quickly then you risk damaging your SEO and also frustrating the end users. To learn more about how you can improve your site speed, then hop on over to Optimizing Your Images For Web.
Simple Nav, Simple Life
Keeping your website navigation simple not only makes it easier to use your website, but it also can increase conversions. Try to keep most content on your website within 3 clicks away, the quicker your audience can find want they want the better. The general rule for a navigation bar is to have up to 6 links to direct you around the website.
Contact Us Buttons
You should never make it difficult for your end users to find how to contact you. Whether it is by email or phone, try to keep a link readily available on each page. Here at Fruitbowl Media, we have a contact us button on the footer of each page so we are always a click away, however some prefer to put contact details at the top of the webpage. Email and phone are not the only way of contacting you so don’t forget to add any social media accounts that you have and are active on.
URLS + SEO = <3
Many people forget that URLS can be customised, especially as URLs like www.google.com/jhsbhjbfcjzshljcdlszj were accepted. However, now you should try to put either the page title in the URL or some relevant keywords. When looking at a URL you can usually tell what the page is about. If you can do that with our own links then you’re doing great.
Image Alt Text
Image alternative text is often overlooked yet they is so important, especially to SEO. IAT is what shows up if your image doesn’t display properly. It should be filled with a short description of what the image is and try to pop in as many keywords as you can.