Optimizing Images For Your Website
It’s no secret that when you design a website, image is everything. It’s a part of your visual marketing, your brand identity and can create a sense of trust with your audience. Using clear, relevant images on your web site makes your business look trustworthy which in turn makes you seem more approachable to potential clients. Below I will outline how to use images on your website.
Many small businesses get told that their websites load slowly and their bounce rate is huge. Not only is it a hindrance for those who actually stay on your site, it is also a surefire way to lose your customers as people want things instantly. We take extra time to make sure the websites we build have very quick loading times, however, if you are building your own site try to keep all files under 15MB.
SEO Your Images
This is the one major thing that a lot of small business owners tend to forget, SEO! It’s only simple, but change the alt text on your images to a short snappy description of your image with your relevant keyword. If you can’t think of a short description, then make sure you at least put your chosen keyword into the alt text.
Dodgy Stock Photos
When people visit your site and see a stock image for “meet the team”, they aren’t going to want to do business with you. Keep the images real wherever possible (mockups allowed) as this helps gain the trust of your audience. Many small businesses’ websites are bad simply because of a bad stock photo. Make sure the image is relevant and not just thrown in there to make it look pretty.
Contrary To Popular Belief…. Size Does Matter
I often go through websites and see that images aren’t cropped to the right size and are often mismatched. There is no decent excuse for this as you can resize in paint, most computers at least have that. Your website builder should tell you what size images you need for what. If you have images next to each other, make sure they are even top and bottom, you don’t particularly want to trigger somebody’s OCD when they’re browsing your website?
Are We Crystal Clear?
Nothing looks worse than a grainy or distorted image. You may love the image, but if it’s not good enough quality then stay away. Your website images are a part of your brand identity and your visual marketing, those reasons alone should be a good enough reason to spend 10 minutes finding a different stock image. There are plenty of places to get fabulous free stock images like Pixabay and Pexels, so make sure you have a look through there.