Virally started at Fruitbowl as one of our lab ideas. The concept was simple. A CRM system which was automatically generated by Social Media API’s. We needed a way to share content, and find out who wanted that content allowing us to make sure we are marketing to the right people. So Virally was born.
However it was clear that Virally was a product in itself and after round 1 of Angel Investment Virally was split and become its own company. It was then brought out and continues today (albeit with a few changes to the code and design).
The platform was built using Ruby on Rails for the main application and WordPress for the Brochure site. We believe the application is now being maintained by the owners company and have ported the sites over to a WordPress Multisite install.