Setting up Google Analytics – 3 Quick Tips

Google Analytics is the world’s largest, and quite possibly most powerful, user tracking and insights tool available. Once you know how, you can use it to find out all sorts of information about how people are using your website. What places bring the most visitors, which visitors are most likely to result in a conversion, which pages are your worst performing, where do people spend most of their time onsite… ? The list goes on.

However, you can’t get access to these juicy insights if you haven’t set it up quickly! So here’s 3 quick tips to ensure it’s implemented properly.

Install the code everywhere!

Make sure that your web developers have installed tracking code on every page on your site. The easiest and quickest way to implement this is to add to a generic file shared by every page on your site (like the header or footer). If you have a WordPress or one of the other many open source content management system (CMS) then there are loads of tools/plugins for Google Analytics out there, which anyone with access can install and set up in a few minutes.

Goals are your friend

Your website was created to achieve one or more goals. That might be to download a PDF guide, download a podcast, visit a particular page, or complete a contact form. One of the core features of Google Analytics is measuring how many people complete these goals – and for those who don’t, why not?

You need to clearly define each goal (try a pen and paper mind-mapping session) and then input these goals into Google Analytics. You can have 25 for each website profile – which is usually plenty.

Multiple profiles make life that little bit easier

Google Analytics allows you to create multiple profiles for the some domains, which enables you to generate and view reports quickly for the information that matters to you, when you need it. Using this feature is useful if you want to track certain campaigns or segments of your visitors by applying filters to that profile.

For example, you could create a profile that only shows by default users from specific areas (i.e. London), or maybe a profile to track a certain micro-site for a campaign you have set up. Each profile can also be assigned to multiple individuals, allowing you to give access to only certain data for those who need it, and not giving away all your data to those who don’t. One more tip though: always create at least one profile that tracks everything – just in case anything goes wrong!