35+ Ideas For Your Content Calendar

Do you ever feel like you have NOTHING to blog about? Sometimes you can open up a blank page and just stare at it whilst waiting for a topic to come to mind, but it doesn’t! Not to worry, I can do the legwork for you! Below I have compiled a list of ideas for your content calendar.

Company News

Got some awesome stuff that you’ve done recently? Had a rockin’ work party? Or maybe you reached one of your companies goals, either way, write about it. Give your audience an insight into your business and those behind it, and add a human face to your brand.

Niche News

Has something interesting happened in your niche? Let everybody know. Send a “response” to the article or video with your own, and let your audience know your thoughts.

Industry Events

Did you go to an industry event? Write your opinion on the event, what you enjoyed and what you didn’t, and where possible mention people by name. When posting these kinds of posts out, try to tag these people in the post.

Complaints and Poor Reviews

Have you received a complaint or poor review? Try to rectify by responding to your customer. Once you have dealt with it efficiently, let everybody know what the problem was and how you fixed it.


If you feel strongly about something in your niche, especially if it is against the norm then let everybody know. Controversial opinions can often go viral very quickly, however make sure it is relevant to your business and is not unethical, as then it can have a detrimental effect.


Well this is the obvious one, as it’s what I’m doing now. Used a lot by Buzzfeed and other marketers, list posts are popular because they are short, snappy and get to the point quickly. Lists are also some of the most shared content on Social Media. Find a list that the audience will feel is useful or relates to them.


Checklists are lists that are marked off once something is done. A great example of a checklist is our very own Launching A Website Checklist, what you should check before a website goes live. How could you adapt that to your business?


It’s four days into 2016, nobody knows what’s going to happen so predict it! What do you think will happen in your industry this year, what products will be popular or what will be trending? Let out your innermost thoughts and post it as a blog. Your audience will see you as insightful and you never know, you could be right.

How-To Tutorials

Can you do something not a lot of people can? Does your product need explaining? If you answered yes to either of these then you should be creating tutorials, whether that’s in video format or text. Teach your audience how to do something (relevant in your industry) and you will stand out as a leader in your field. People like to see proof that you can do what you say, so it’s almost like a testimonial. How-To posts also make great evergreen content and are highly shareable (again, look at Buzzfeed)


A guide is a lot like a How-To tutorial, however it is much more in depth.


Do you have lot of blogs within the same topic? If so, you should consider creating an eBook. Gather all blogs that are relevant, organise them into book format and voila, you are done! (Minus the editing part of course). Not only does it repurpose your content but it can be a much more effective way of generating leads, especially if you use a landing page to capture their information. Even though it is easy, as soon as you say “I have written an eBook” your audience will begin to think of you as a thought leader.


Create whitepapers by repurposing relevant blogs or by interviewing thought leaders in your niche.


Following on from creating ebooks, you can create podcasts and audiobooks the same way. Segment the ebook to create podcasts or record yourself reading the ebook and release it as an audiobook. Many people commute for up to an hour at a time and are looking for things to listen to in their car. If you’re not sure how to make a podcast, you can read our tutorial here. 


A webinar is an awesome way to not only build your email list but also to interact with your audience. Most webinar software comes with a live chat enabled and you can create conversation and answer any questions, and these questions can be used as blogs. It’s a neverending cycle.


If you have an email list or a decent social media following, try creating surveys. Not only do you get some valuable research data but you also get great content for producing a whitepaper. Make sure you have obtain permission from your audience for publishing the results providing you DON’T post out personal details.


Try repurposing some of your blogs into a presentation on Slideshare. Keep it brief but valuable on the slides and elaborate on the topic in the notes.

Build a resource library

If you have a lot unique resources like free code to give away, tutorials, ebooks, whitepapers etc, then put it all into one place, a resource library. You can either give it away free or you can ask for one thing in return, their email address.

Content Roundups

Has this week/month been awesome for people posting interesting content about your niche? Gather the content and then put it into a blog post, linking out to other websites. Not only is this easy content to create but it’s also fantastic for SEO.


Instead of being all online, start inviting people into your office and hold workshops for them. It can be much like a webinar but in person. You can connect with and educate much better in person and you can also network with your prospects.


If somebody can make money from sitting and playing Minecraft or Fifa online and streaming it live then you can make money from live-streaming your event or conference. Invest in a decent camera and stream in real-time to your audience so those who couldn’t make it can still watch it. Afterwards, make sure you have the video file and upload it across Social Media to broadcast to a much larger audience.


If you have created a video from scratch, ie at a presentation or conference, then you probably don’t have the script written down. Take some time and write up the video transcript and post it below the video. Some people don’t like watching videos or are hard of hearing so a transcript gives your audience a choice.


Ask industry thought leaders if they would like to be interviewed by you. This doesn’t have to be in person, unless you want to create a video or podcast, and can easily be done over email or Skype. Most thought leaders won’t say no as it’s beneficial to the both of you.

Respond To Thought Leaders

Have any recent posts or content from your industries thought leaders been thought-provoking recently? Write a response to their blog and what you took away from it.


Do you have data tor research that could be interesting or useful for others? Create an infographic to display this. Infographics are highly shareable content as they look good and they display information clearly. Make sure you put your logo onto the infographic and give credit to those whose research you referred to.

Photo Gallery

Photos can be used across different platforms at different times. Create photo albums across your social media platforms and also a photo gallery on your website.


Templates range from anything from a social media report, a WordPress theme or even a dress pattern. With a guide included or nearby, templates are a great way to not only teach your audience, but also to gain leads. Again, you can offer templates in return for an email address.

Book Review

Read an awesome book recently? Tell everybody about it! Many readers find books by recommendation, and if the author likes the review he/she could share it which BOOM = more traffic

Product Review

Are you passionate about your product and love using it yourself? Write a review on it. Let your audience know how it has benefitted you, how you have overcome challenges because of it and how it can benefit them. Instead of having just a product description, a genuine review can speak volumes.


Have you made a huge mistake but somehow still hit the ground running? People love to read real-life stories. Write about the problem and how you solved it, what worked and what didn’t. Marketing is very much about storytelling and these are the perfect stories.


Well you can’t just talk about what goes wrong in your business, that’s just bad for business. Talk about your successes and what you have done right, and praise your employees (or yourself).

Case Studies

Going along with the storytelling theme, not everything has to be about you. Write about your customers, how your product or service has helped them. Having real-life case studies can help people with their purchase decision as it is content that relates to them


A testimonial is like a caste study, but from the customers perspective. Ask your customers if they would write a testimonial for you. This work as a form of word of mouth marketing and can give others a much better insight to how you do business.

Follow Up Blogs

Check your analytics for your three most popular blogs from 2015 and then write a follow up post from each one, adding links between blog posts.

Newsletter Content

Old blogs can create awesome newsletter content. Engage with your audience by sending out regular newsletters.

Answer Questions

Subscribe to relevant subreddits or scroll through Quora and answer any questions that you can. If you can elaborate enough, write a blog from it!

Use Comments For Inspiration

Did someone leave a controversial comment on one of your posts? Write a blog post in response to the comment (keeping it PG of course), or even contact the person and ask if they would be willing to guest post as to why they think that way.

Link/List Posts

Do you have a lot of posts within the same topic? Write a blog post and link to the other posts within. Not only is this great for SEO but it’s also a great way toincrease page-view time.


Your audience has a lot of questions about your business they want answered, creating an FAQ section does just this. Think of the questions you are asked the most and answer them!