Fruitworks Coworking
Fruitworks is a coworking space turned fully-fledged professional business centre based in Canterbury, Kent. They’ve been in town for a whopping 10+ years, won multiple awards for Kent’s Best and Most Established, and have over 150 regular customers to date. After recently expanding in 2020, and expanding into the private offices, events & meetings, coffee & catering and even into the radio industry, they needed a total brand refresh and all the collateral to go along with it to showcase their vast portfolio of business amenities on offer.
Project disciplines
Paul Andrews Owner
The team at Fruitbowl have helped me to create a brand that is recognisable across our Kent audience and one that I am proud of. They are stars to work with.
— Branding & Identity
Bright ideas for Canterbury's boldest brand.
Being the only lasting coworking space in Canterbury means there’s no competition, but that didn’t hinder us in creating a bright and friendly brand appropriate for all demographics. Fruitworks’ ethos – “everyone’s welcome” invites the likes of professionals, creatives and students to use the facilities on a monthly, yearly, or ad-hoc basis depending on their own personal needs. The brand needed to be versatile, the logo mark adaptable, and the messaging to remain. The family of brands currently consists of Coworking, Studios, Events, and Radio – with future expansion plans in the works.
— Creative Design
Visit virtually, designed in 3D.
Born in the age of the great pandemonium, in-person tours where not something hot on everyone’s radar at the time. It was crucial new customers could view the amenities, without necessarily being there during the “stay at home if you can” outcry. Now the great pepperoni is something of the past, the 3D rendered graphics of their workspaces continued to provide great value to all future marketing and print collateral, showcasing even Canterbury’s smallest and awkwardly L-shaped of rooms without a photographer having to hang out the window fearing for their life.
— Development
Built in Wordpress, with Web apps to Boot.
It was important for Fruitworks to be able to regularly update their website, to update availabilities and office vacancies, as well as adding to their exhaustive list of Members and Business partners as they join their community. Internal processes were also upgraded to allow faster and more responsive customer service. Working with the team at Fruitworks, we built a Meetings & events calendar app using Google Calendar’s API, and fully-fledged internal CRM systems to sign new member’s up and take event booking fees using Stripe and iZettle APIs.
