The Incite Group

We have worked with Nick (the founder) on various projects before when he approached us to design and develop his new range of conference websites.

The brief was to use the branding that he already had created to design a beautiful ‘brochure’ website, as well as ensuring it was fully responsive, met the latest web standards and was most important functional for what their goals where.

We started with a design which we carefully ensured that their main objective on the site was achievable. We then developed a MVP so we could carry out UX testing with a test group at our office. After a few tweaks we then added the polish to the site to make sure it was as enticing as possible for the end users.

After the site was complete the team at the Incite Group asked us to provide support with maintaining the website. This included:

  • Onsite SEO
  • Using heatmaps to track how users are engaging with the site and tweaking where needed
  • Updating and adding new content
  • Creating landing pages for campaigns

There are now 2 designs that are used for the Incite Groups conference sites – a pre-launch design which is a single page designed site showcasing the information in a easy to see in one place and the full brochure website.

As well as these we was also asked to design and develop the new OnDemand brochure site – a MVP project which allows a membership to all their reports & white papers.