Using Twitter For Business

Twitter can be by far one of the most powerful Social Media platforms out there, and when used well it can generate a lot of business. It is completely free to use, unless you wish to use the paid advertising of course, and your message can be seen by 100’s of people easily! As amazing and simple as Twitter is (to me anyway, but I am one of these “millennials”), many small business owners aren’t quite sure how to use it effectively. Below I’m going to let you in on some quite well known “secrets”.

Create An Awesome Bio

A Twitter bio has just 160 characters. That’s 160 characters to tell everyone what you do, what you love and why they should follow you – how hard can it be, right? Quite. Your Twitter bio needs to make you stand out from the crowd and make others feel something, you want your audience to remember you. Use hashtags sparingly in your bio to help people find you, ie #WebDesign #Marketing etc, but make sure it is still legible. Show off your businesses accomplishments, if you have been doing some volunteering through your company, let everyone know! The aim of your bio is to convince people that you’re pretty cool and that they should follow you, if you’re boring in your bio then you’re probably boring in tweets (sorry!). If you have a specific marketing team, @ them in your bio. If it’s a personal professional profile, @ your company! It’s all connected, if your audience finds one they’ll probably find the other.

Have A Good Profile Photo & Cover Photo

By having a decent profile photo, whether that’s your logo or your face (you should show your face at some point!), you show the world that you’re not one of the thousands of fake accounts, that in itself means a lot. If it is a personal professional Twitter, you should have a headshot whereas if it’s your company, you should have your logo as your profile image. Your cover photo should get people interested in you and your story. For instance, our Fruitbowl Media Twitter has an example of our web design as a cover photo, whereas my personal one has three different cars as my cover photo (I am a huge car nut). You can even use cover photos to promote a competition or special offer, or even to tell a story about your brand. Get creative and make it eye catching!

Connect With Anyone

There’s no better way to network with customers and other industry professionals than Twitter. It is a very open platform and you can interact with anybody you like, even Barack Obama (although he may not reply..). Your target audience may not follow you but you can always follow them to begin building a relationship. This is where Twitter is a lot better than Facebook. Twitter allows you to interact with people you may never be in a room with or have no mutual connections with, whereas LinkedIn requires you to have connections. Add people to Twitter Lists, not only do they get a notification if it’s a public list, it also helps you to segment who you’re following and see the content you want to see.

Don’t follow people willy nilly, make sure you only follow someone if you are interested in what they post and they are relevant. Following people and then unfollowing them once they have followed you is very unethical and sorry to say, there are apps that tell people you’ve unfollowed them! This is an unethical way of marketing and I do not endorse it.

Create Amazing Content

Creating amazing content is vital for businesses on Twitter as it needs to be eye catching. If you have a company blog (which you totally should) then pop your blog posts into a tweet and add a pretty and relevant image, then you’re good to go! You can also write random tips to do with your industry, create videos, ask questions or spark a discussion with a poll. The possibilities are endless. Got no idea what to post? We have a blog for that here. Make sure you don’t send the same tweets out day in and day out, mix up the wording and images (even if it is the same blog post) before you post out again. Don’t post the same blog post more than 3 times a week unless you are pumping out huge amounts of content. Vary the time of day that you share each post, ie once at midday, then in the evening and another in early morning (on different days of course).

The Time Is Right!

As Twitter is very “noisy” it is very hard to get heard. Scheduling your posts for when everybody is online is the recommended way to do it, however, I find that I get less engagement when I do this. Schedule it 20 minutes before or after most of your audience is online. Even though less of your audience is online to see it, it will stay in the feed for longer as there are less people posting. Audiense is a great app for finding when your audience is online as well as giving you other great audience insights.

Free Analytics

Lots of people worry about the cost of measuring how well your posts are doing or the hassle that comes along with it, but Twitter has free analytics! On my phone (Sony Xperia Z3) beneath every tweet I write it says “View Tweet Activity” where I can see how many views and clicks my post has gotten. A few people I know have had trouble getting it on iPhone but I’m pretty sure it’s on the latest updates for the Twitter app. If you are on a desktop computer, it is available here. In the analytics, you can see multiple metrics like impressions (how many people have seen your post), link clicks, profile clicks, hashtag clicks for single tweets, or if you are more interested in monthly analytics, Twitter gives you those for free too! You can see how many Tweets per month you do, impressions, retweets, follower count (fantastic for judging performance over a few months) and also how many tweets are linking to you. These can be very valuable metrics as you can compare month-to-month easily.

Using Twitter for business is a no-brainer. It’s simple, free and your audience is neverending. With millions of users using Twitter like a search engine, it’s easy to find questions to answer or for people to ask questions and you answer them.