What Are Keywords And How Do I Use Them?

Keywords are essential when trying to get your content found on search engines, however it’s often difficult to know what keywords are relevant in your industry and how to use them

What Keywords Do I Use?

The easiest way to find out what keywords to use is by using an online tool like WordPlanner or Google Adwords Keyword Planner. Google Adwords allows you to type in a word and it shows the most popular variations of these keywords before you set up billing for your campaign. Not only is the keyword search free, but you can also put those straight into your Adwords there and then. Others have also recommended Compete, however it doesn’t seem to work on my Mac (Or I can’t use it properly, either way it’s worth a try) Moz also has a great tool that shows how hard it is to get seen with those specific keywords.

ie Fruitbowls keywords include web design and web development

Now I’ve Got These Words, How The Heck Do I Use Them?!

The easiest way to use keywords is by incorporating them into the content on your website. Making sure you use the keywords as many times in a blog without spamming it is a sure fire way to help with your SEO. Have you noticed how many times I’ve used the keyword, keyword? However, there are more ways to get keywords onto your website without people realising! (keyword… 😉 )

Header (H1) Tag – This is the title at the top of your page that lets people know what is on that page. This should always have your main keyword for that page in it.

URL – The link that goes in your address bar to your website should have your keywords in it, so theoretically I could make the URL of a blog fruitbowlmedia.com/blog/keyword-keyword-keyword  but then I’m pretty sure people would think that my SEO skills aren’t all that great.

Images – This doesn’t mean the text on images, because as far as I’m aware no search engine has found away to read pictures. What I do mean is the image file name having your keyword in it like “webdesign.jpg” and also the title of the image if you can edit it should have your keyword in it. Many site builders allow titles to be added to images, so make sure you use it properly.

Page Title – This is the title that is on the top of your web browser  or tab and the title of a page on search engines. Pop your keyword into the title and you’re good to go. But make sure it does make sense, is relevant to what’s on the page and doesn’t say something like “Fruitbowl Media Web Design Web Development”. Making it more like a short snappy sentence or tag line is the best option.

Meta Description – This is the summary of your website that is displayed on search engines or on social media previews when you post the URL. Copying and pasting a keyword rich part of your content is a easy way to do it, however, if the page has little content then using a brief summary like “Fruitbowl Media – We design beautiful, responsive and engaging websites to help build your future” There is a limit of 156 characters usually (160 for some?) so make it relevant draw your audience in with what you say.

Alt Image Text – This is a little-known spot for keyword stuffing. When an image doesn’t display properly for whatever reason there is an option to add the alternative text that will show up. Using your keywords again in this spot could also help with your ranking in Search Engines.

What Is The Longtail Of Keywords?

It’s great to deal with keywords that have 3,000 searches a day or even 300 searches a day, but those numbers are almost irrelevant. The popular search terms actually make up around 30% of the searches performed on search engines. The remaining 70% exist in the “long tail” of search. The long tail has millions of unique searches that might be done a few times each day, but, when used together, they create most of the world’s searches. Long tail searches often hold the highest conversion rate as you have caught the consumer at the right part of the buying cycle.

ie Someone searching for clothing will often search “best price black mini dress size 8” on google when they are ready to buy, instead of “black dress”.

 How Do I Implement This?

As the example above states, be more specific. This is mainly for eCommerce purposes as you can then put the exact product name at the top (and if your website is done by someone else then they *should* have done it, if not, tell them off!). A great and terrible example of this is eBay listings. Often they make no sense but the good are laden with keywords used with precision and do come up in search engines. Using them as an example shows just how precise you should get with product listings, however I recommend checking it over to mak sure it makes sense.

If your business offers services, put those into the keyword stuffing spots and also put your location. This allows people to search for you precisely, and as not many people will be using the same keywords as you, it allows you to move up in the search engines ranking.

Using keywords is a vital part of bringing traffic to your website, but you should never spam your website with them. Google can pick up when pages are being spammed, but using them in the relevant areas as above will only be beneficial to your business.