What Effect Will A “Dislike” Button Have To You?

After years of people asking for it, social media is up in arms about Facebook introducing a dislike button, however, could it have a negative impact on a business? After all, the “like” button is a very powerful tool.

In the Q&A session, founder Mark Zuckerberg stated that a dislike button would be used to show empathy on sad posts and that he did not want to be used to as a downvote button like others. However, is there a way that stops people from abusing this button?


Many people are expressing concern about whether or not their business could get a bad reputation due to competitors getting people to press the dislike button. As social media can already make or break a company, this could be something that could put small businesses at risk.

Trolling would be a huge problem for some small businesses who sell cheaper items like jewelry or clothes. Trolls often write things like “fake” or “scam” on posts before they know it’s true and could easily dislike something. For those trying to make an honest living online, Facebook advertising could prove a lot more difficult.

Artists and musicians will also have the same problem as they get on Youtube, people “disliking” the video not necessarily because it’s bad but because they simply don’t like them. As us millennials do care about others opinions, even if only sometimes, this could deter people from liking a said band if all of their friends are pressing dislike on their posts.


I have mixed feelings on the effect it will have on advertising. Yes, it will take some time for the algorithm to settle down and carry on delivering relevant ads to the users, but if a company falls victim to trolling and gets a lot of dislikes, what happens? Will their posts be seen by fewer people organically and they have to start paying a lot more to get seen? Or maybe it will benefit advertisers as the ads will be going to people who haven’t disliked any of the companies posts?


A dislike button could open up a lot of young people to bullying, as users pictures could have a dislike button. Although you can downvote on Reddit or Youtube, on Facebook it’s completely different as it’s a lot more personal. Could this affect the younger generations self-esteem as it’s giving others the option to non-verbally insult them? A dislike button fosters negativity and could be misread easily – if a person dislike an article shared then it could be seen as something against that person rather than the content of the post. When people are behind a computer screen they are more likely to do something that will offend another compared to in person.


With a “dislike” button it will cause less interaction with users. When somebody posts a sad status, people usually comment as “liking” the post is inappropriate, however, if there is an easier way will people still write the comments of support? Will they still interact with the original poster or will they just stick to the dislike button? A social network is for interaction and it seems that Fac


A viable solution so it doesn’t effect advertisers would be to only place them on posts that have an emotion or an action, where you can display how you feel or what you’re up to without writing it into the status. By this, I mean for negative emotions like anger, sadness, guilt. This would be the perfect solution as then there would be no way advertisers can be affected, besides, when else would you need to use it?

Instead of a direct “dislike” button, how about something along the lines of Slack’s emoji responses (below)? We use this when interacting with our team and it’s brilliant when trying to get your point across. This could be not only for statuses but also for comments.

Screen Shot 2015-09-16 at 12.41.09

Or, instead of both of those, how about a heart to show empathy. This can be used instead of the like button for sad statuses and is still a positive reaction. Many people already comment hearts on things that are sad or with negative emotions, so it makes a lot of sense.


At the end of the day, Facebook use the shares, likes and comments to decide what goes into a users news feed to keep it relevant and interesting, so I’m sure it will be used well. But what about the negatives? Have they thought about those? That’s why I believe something like Slack’s emoji responses would be a much easier way to put across emotions with less chance of negativity occurring

Let me know your thoughts and opinions – @KellyCulver96 or @fruitbowlmedia