Why Your Website Must Be Responsive

Responsive Websites suggest that design and development should respond to the user’s screen size, platform and orientation. Creating a responsive website consists of flexible grids, layouts, images and clever use of CSS. If the same website is viewed on different devices, then automatically switches depending on the resolution of the device.


In this day and age, devices have screens of all sizes, resolutions and orientations. It’s simply not viable to create a new website for each device that comes out as it’s not cost effective. Mobile usage is booming, and on average over 20% of Google searches are done on mobile alone. If that’s not enough, 61% of users have a better opinion of brands who have a great mobile experience. Below I will outline some of the reasons you should have a responsive website.

1) Activities on social media (including blogging) are widely viewed by mobile users (roughly 55%) and this number is climbing. Your conversion rates will be effected significantly and you will have a higher bounce rate if your website isn’t responsive.

2) When mobile users land onto your website, if they can’t find what they’re looking for straight away then they will leave and probably go onto a competitors website. Nobody wants that, do they?

3) Mobile users want your website to be easy to use and read, having a mobile template isn’t a one size fits all and often websites can look distorted on mobile.

4) Google LOVES responsive websites, and has done since 2012. Having one URL instead of two (ie www.fruitbowlmedia.com and www.fruitbowlmedia.com/mobile) makes it much easier for the Google bot to crawl the website. For this reason, responsive websites are favoured over mobile templates for SEO.

5) Once you have a responsive website, it can adapt to all future devices and you don’t have to worry about it! Your website will still look beautiful, whether your audience is viewing on a SmartTV, a netbook or a mobile phone.

However, it’s not JUST about having a responsive website. If your website loads slower than two seconds (and if it’s desktop optimised site loading on a mobile, then it probably will) your audience will get bored and exit the page and go onto a competitors website.



Your consumers expect your website to adapt to them, not to keep pinching and having to zoom to read all the text.